On Tuesday, Apple introduced three new Macintosh computer devices at a virtual event. These new computers are powereed by the “most powerful chip” ever.
Previously, Apple used Intel chips to power their computers since 2005, now Apple has turned to a new chip called “Apple Silicon.”
The updated lineup includes a new MacBook Air, 13 inch MacBook Pro and the Mac Mini which are available for preorder now and in stores starting next week.
Apple’s newest chip, referred to as M1 in their presentation, pulled out the usual assortment of sales tools, enticing effects with tales of speed, apps opening instantly, and photos and videos requiring less time to process and games that will be more enticing to play.
The Macbook Air is one of Apple’s best seller. The new chip embedded in the MacBook Air enables a “fanless” design which could result in a quiter sounding computer.
The new MacBook Pro features “studio quality” microphones and improved video performance, so consumers who utilize video meeting will have a clearer experience.
Daniel Ives, an analyst with Wedbush Securities, says it will take roughly two years to see them embedded across the entire Mac product line.